Skills

UX Strategy

Information architecture

Market research

Experience maps

Persona development

Brand identity

Writing
UX copy
Web content
Longform
Social media

 

Digital Media

Sketch

Adobe Suite

InVision

Logic Pro

HTML/CSS

Education

University of Pittsburgh

2012 - 2015 

B.A. in Nonfiction Writing

Minor in Studio Arts

Certificate in Public & Professional Writing

 

 

Experience

Wayfair

Content Strategy Lead · Aug 2019 – Present

Content Strategist · Jul 2018 – Aug 2019

Managed content strategy for the upper funnel of a popular furniture site. Created information architectures, led vision workshops, and completed UX writing projects on pages with millions of visitors. Led page redesigns and established new features to improve the sitewide user experience.

Consulting

Content Strategist · Jan 2013 – Jul 2018 

Consulted on UX strategy, created brand guidelines, and supervised social media for clients across industries. Boosted site traffic, sales leads, and customer engagement. Applied skills in user research, brand identity, and inbound marketing.

Fortify

Content Strategist · Oct 2017 – Jul 2018 

Managed marketing at a 3D printing company, implementing a long-term plan for lead generation. Established a brand identity for a technical audience. Wrote all site copy and blog content.

Formlabs

Content Strategist · Jan – Oct 2016 

Led content strategy for a 3D printing company, managing the company blog and social media channels. Spearheaded web and print writing projects while developing messaging guidelines.

Blank Label

Content Intern · Sep – Nov 2015 

Composed web content and designed layouts for a men's fashion company. Created illustrations and established visual guidelines. Applied programming skills to perform site optimization.

Deeplocal

Writing Intern · Jun – Aug 2015 

Wrote copy and ideated concepts for an ad agency, completing extensive projects for Google and Netflix. Created an employee onboarding platform for Deeplocal.

The Food Empowerment Project

Content Editor · Feb – April 2014

Revitalized web content for an international food justice nonprofit. Conducted interviews, performed research, and gave editorial feedback on articles.

Woman Accessory

Copywriter · Jan – Nov 2013

Created all product names and descriptions for a women's fashion retailer. Edited web content for clarity and SEO, boosting site traffic and sales.

 

                            Lamperski.Lauren@gmail.com