University of Pittsburgh
2012 - 2015
B.A. in Nonfiction Writing
Minor in Studio Arts
Certificate in Public & Professional Writing
Content Strategy Lead · Aug 2019 – Present
Content Strategist · Jul 2018 – Aug 2019
Managed content strategy for the upper funnel of a popular furniture site. Created information architectures, led vision workshops, and completed UX writing projects on pages with millions of visitors. Led page redesigns and established new features to improve the sitewide user experience.
Content Strategist · Jan 2013 – Jul 2018
Consulted on UX strategy, created brand guidelines, and supervised social media for clients across industries. Boosted site traffic, sales leads, and customer engagement. Applied skills in user research, brand identity, and inbound marketing.
Content Strategist · Oct 2017 – Jul 2018
Managed marketing at a 3D printing company, implementing a long-term plan for lead generation. Established a brand identity for a technical audience. Wrote all site copy and blog content.
Content Strategist · Jan – Oct 2016
Led content strategy for a 3D printing company, managing the company blog and social media channels. Spearheaded web and print writing projects while developing messaging guidelines.
Content Intern · Sep – Nov 2015
Composed web content and designed layouts for a men's fashion company. Created illustrations and established visual guidelines. Applied programming skills to perform site optimization.
Writing Intern · Jun – Aug 2015
Wrote copy and ideated concepts for an ad agency, completing extensive projects for Google and Netflix. Created an employee onboarding platform for Deeplocal.
The Food Empowerment Project
Content Editor · Feb – April 2014
Revitalized web content for an international food justice nonprofit. Conducted interviews, performed research, and gave editorial feedback on articles.
Copywriter · Jan – Nov 2013
Created all product names and descriptions for a women's fashion retailer. Edited web content for clarity and SEO, boosting site traffic and sales.